Get old of Purple Cow

Purple Cow
By:Seth Godin
Published on 2005-01-27 by Penguin UK

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

This Book was ranked at 9 by Google Books for keyword Business.

Book ID of Purple Cow's Books is WlnnQ6HklysC, Book which was written bySeth Godinhave ETAG "IySeah4ky4g"

Book which was published by Penguin UK since 2005-01-27 have ISBNs, ISBN 13 Code is 9780141924861 and ISBN 10 Code is 0141924861

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Book which have "160 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 15 Raters and have average rate at "4.0"

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Book was written in en

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