Read Business-to-Business Marketing

Business-to-Business Marketing
By:Michael H. Morris,Leyland F. Pitt,Earl D. Honeycutt
Published on 2001-03-29 by SAGE

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Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.

This Book was ranked at 15 by Google Books for keyword Business.

Book ID of Business-to-Business Marketing's Books is ebrggEwdhKUC, Book which was written byMichael H. Morris,Leyland F. Pitt,Earl D. Honeycutthave ETAG "4rZEMzQn780"

Book which was published by SAGE since 2001-03-29 have ISBNs, ISBN 13 Code is 9780803959644 and ISBN 10 Code is 0803959648

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Book which have "536 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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