Find Purple Cow

Purple Cow
By:Seth Godin
Published on 2005-01-27 by Penguin UK

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

This Book was ranked at 18 by Google Books for keyword Business.

Book ID of Purple Cow's Books is WlnnQ6HklysC, Book which was written bySeth Godinhave ETAG "tfBS6ytm3X8"

Book which was published by Penguin UK since 2005-01-27 have ISBNs, ISBN 13 Code is 9780141924861 and ISBN 10 Code is 0141924861

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "160 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 15 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

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