Available What Great Brands Do

What Great Brands Do
By:Denise Lee Yohn
Published on 2013-11-20 by John Wiley & Sons

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

This Book was ranked at 31 by Google Books for keyword Business.

Book ID of What Great Brands Do's Books is LnInAgAAQBAJ, Book which was written byDenise Lee Yohnhave ETAG "M1uZuy83NZA"

Book which was published by John Wiley & Sons since 2013-11-20 have ISBNs, ISBN 13 Code is 9781118824337 and ISBN 10 Code is 1118824334

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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

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